Oct 09 2008
The Fat Cats II
The economy seems to be in free fall and I can’t help feeling optimistic about that. Not because sex sells better in hard times. Our AmeaNet sites have never been enormous cash cows. That the Euro has a more realistic value compared to the dollar does help though. (For as long as it lasts.)
But I have a different reason for my optimism based on a feeling that I have had since Internet Bubble 1.0. It is as though none of has learned from that bubble. Soon after new mega-sites popped up like YouTube, Facebook and Myspace. These sites represent an enormous amount of capital in the eyes of the owners and those investing in the companies behind these sites, while we all now that being tremendously popular while flushing away millions of dollars in data traffic every month is not always a synonym for a good business strategy. Unless of course… you are willing to cash in on the data that do not actually belong to you, like the personal data fed to servers at sign up.
Some say Internet Bubble 2.0 is around the corner and I say it is already happening. YouTube, the biggest distributor of music clips that do not belong on their servers because of copyright issues, is going to sell music on the Internet. You could compare that with a couple of bootleggers opening a store with alcoholic beverages. And now we will see how they earn back the billions in data traffic they have spent in the last few years. (Especially since their consumer base consists of hard core freeloaders.) From here I wish them the best of luck with that target and I am glad that I am not at Google in the position of accounting watch dog of YouTube. (YT is Google owned for those who did not know.)
For at least two years banks in Europe have refused to lend money to companies owning adult related sites because of “the high risks involved”. That is why we at AmeaNet, a tiny company with modest growth and a none-fictional relationship between debit and credit were not allowed to expand. I was actually rolling over the floor laughing when I saw those same banks folding in the recent crises. (I haven’t seen many adult sites folding lately, have you?) I was once again reminded by the main rule I live by since 2001: Those who are not to be trusted will not trust you, no matter what you do.
These banks have been plundered by a breed of investors and business men/women we will see slowly disappear in the coming years. The words “fraudulent actions” were rarely used in the beginning of the crises but now that everybody is starting to understand that you and I are going to pay the bill for all that mismanagement instead of the likes of the Fortune 500 CEO’s, the terminology used to describe this crises is changing rapidly.
In 2002 I was forced to buy back half of my business (founded in 1994) for a ludicrous amount of money and for the last years I have been cutting down costs to a point where I no longer know what a regular weekend, or a simple night out feels like. So I have been in this crises since 2002 and I have learned to cope with it.
Instead of joining the demoralized souls on the web, we are going to expand heavily in the coming year. And no, we don’t need investors, banks or multi-millionaire friends, we have become very savvy in running sites at very low budgets. We hope you will join us in the fun!